what if the world was a little more genuine?

Genuine Organization is a strategic services consultancy and creative project studio making the world a little more genuine.

WHAT WE DO

WHAT WE DO

Our projects and services reflect our passion for innovation, practicality, and creating a memorable experience.

SERVICES OFFERED

CURREENT PROJECTS

Shop the collections

Our collections are a testament to the power of creativity, community, and utility - virtues that inspire those who lead by example and live life genuinely.

The GENUINE Tee
$25.00
Comfort Colors introduces the “Comfort Colors 1717” garment-dyed t-shirt; a fully customizable tee made 100% with ring-spun cotton. The soft-washed, garment-dyed fabric brings extra coziness to your wardrobe while the relaxed fit makes it an excellent daily choice. The double-needle stitching throughout the tee makes it highly durable while the lack of side-seams helps the shirt retain its tubular shape. Discover all 58 colors in our Comfort Colors 1717 color charts below.

.: The Comfort Colors 1717 tee is made with medium fabric (6.1 oz/yd² (206.8 g/m²)) consisting of high quality, 100% ring-spun US cotton for long-lasting comfort.
.: The relaxed fit keeps the wearer comfy in both casual and semi-formal settings while the crew neckline delivers that classic, neat style which makes it perfect for accessorizing.
.: The pre-shrunk fabric ensures a consistently great fit. Check all available sizes in our Comfort Colors 1717 size chart.
.: All Comfort Colors 1717 shirts feature pre-shrunk cotton for size retention and a signature sewn-in twill label.
.: Made using 100% US cotton that is ethically grown and harvested. Gildan is also a proud member of the US Cotton Trust Protocol ensuring ethical and sustainable means of production.
.: Available in 58 colors. Check all available colors in our Comfort Colors 1717 color charts

NO JERKS CLUB LONGSLEEVE
from $37.88
Made with 100% ring-spun cotton, these personalized long-sleeve shirts come packed with softness and style. Each tee features garment-dyed fabric and comes with a relaxed fit for total comfort in any casual setting. Add your designs and create an instant wardrobe favorite.

.: 100% ring-spun cotton
.: Medium fabric (6.1 oz/yd² (206.8 g/m²))
.: Classic Fit
.: Sewn-in twill label

GENUINE DEAD | All Across The USA
$30.00

Introducing our Genuine Dead Summer 2023 T-Shirt, the highlight of our first collection commemorating an epic company trip across the USA! Embrace the essence of the Dead and its vibrant culture with our unique designs inspired by beloved songs and the artistic legacy that has followed the Dead and its offshoots since their inception.

Crafted from premium ring-spun cotton, this garment-dyed t-shirt offers unparalleled comfort and style. The soft-washed fabric ensures a cozy feel, while the relaxed fit makes it perfect for everyday wear. With double-needle stitching, this tee is exceptionally durable, and the absence of side seams ensures it maintains its tubular shape.

Made to last, this t-shirt features a sewn-in twill label and is fully customizable, allowing you to add your personal touch. Experience the exceptional quality of our medium-weight fabric, weighing 6.1 oz/yd² (206.8 g/m²), and enjoy the relaxed yet flattering fit.

Celebrate the Dead's legacy and immerse yourself in the timeless spirit of music, art, and creativity with our Genuine Dead Summer 2023 T-Shirt. Upgrade your wardrobe and embrace the essence of the Dead wherever you go. 

NO JERKS CLUB CLASSIC HOODIE
from $62.78
Discover unmatched comfort and style with this unisex, garment-dye hoodie. Made with 80% ring-spun cotton and 20% polyester, this hoodie delivers incredible comfort for any casual setting. Each hoodie features a 3-end, garment-dyed, ring-spun fleece with a 100% cotton face, while the hood is jersey-lined with a color-matched flat cord. What's more, these hoodies sport a rolled-forward shoulder and a back neck patch.

.: 80% Ringspun US cotton, 20% Polyester
.: Heavy fabric (10 oz /yd² (340 g/m²))
.: Relaxed fit
.: Sewn in twill label

“Once in a while, you get shown the light in the strangest of places if you look at it right.”